Claiming your venue or promoter page

Dizko indexes public event listings across a lot of sources, which means most working venues and promoters already have a page here, assembled from what has been programmed. Those pages get found. Claiming yours means the version people find is the one you control.

What a page carries

A venue page shows what has been programmed in the room, what is coming, and the practical details people look for before they go. A promoter page shows your events, your history and whatever series you run. Both are indexed, which means they turn up when somebody searches your name, and for many venues that search is a meaningful share of their inbound traffic.

You can see the venue directory at /venues and promoter pages under each city.

Claiming a venue

A venue claim asks you to prove you control the venue, and the standard proof is control of its domain. That is deliberate: a venue page is a public record of a real place, so the bar for taking control of it has to be higher than an email address anybody could create.

What a venue claim gives you is control of that venue page. It does not give you ownership of events other people published there, and it does not give you a broadcast channel to their audiences. Those are separate things on purpose, because a promoter's relationship with their crowd belongs to the promoter rather than to the room.

Claiming a promoter or collective page

If you publish through Dizko, your organizer profile is already yours: create it at setup and publish under it. If a page already exists for you because your events were indexed from elsewhere, claim it so that the history attaches to the profile you actually control.

Once it is yours, keep it current. The page is doing work for you whether or not you maintain it, and an out-of-date one is doing that work badly.

What a claim is worth in practice

Three things change when the page is yours.

• The description stops being a guess. An unclaimed page is assembled from listings, which describe events rather than the place or the crew putting them on. You get to say what the room actually is, who it is for, and what a night there is like.
• Upcoming dates appear where people look. Somebody searching your name gets your next event rather than an archive of things that already happened.
• You get one link that is always current. A page you can put in a bio, in an email signature, on a poster, and never have to update, because publishing an event updates it for you.

Venue pages and promoter pages do different jobs

They look similar and they answer different questions, which is worth knowing before you decide which one to claim.

A venue page answers "what is on at this room, and what is this room like". It is tied to a physical place, it accumulates whatever anyone programmes there, and its audience is people deciding where to go tonight.

A promoter or collective page answers "what does this crew do, and when is the next one". It follows you between venues, it carries your series, and its audience is people who follow you rather than the building. If you run nights in three rooms, the promoter page is the one that matters, and it is the one your followers attach to.

Run a venue and programme it yourself? Claim both, and keep them saying different things.

What to fix once you have it

• The description. What the room or the night actually is, in plain terms. This is what people read before deciding.
• Practical details for venues. Address, opening hours, accessibility, and how to get in. Accessibility information in particular decides whether some people can come at all.
• Links. Your own site and socials, so the page is a hub rather than a dead end.
• Upcoming events. Publish them, so the page always has something live on it.

Why bother

Because search traffic for venue names is real and consistent. People search a room by name to find out what is on, what it is like, and whether to go. That page will answer them either way. Claiming it means the answer is yours.