DIZKO
DIZKO
Promotion
Where the tickets actually come from, when to start, what to post, and why paid ads work for some nights and burn money on others.
Direct messages, your own list, Instagram, ticketing platform discovery, paid ads, flyers, press. What each channel is genuinely good for, and what it costs you.
A week-by-week promotion timeline for small, mid-size and large events, including what to hold back and why the middle always goes quiet.
What actually travels, why video beats flyers on reach, how to use the profile link properly, and how to turn views into a list you own.
When paid ads make sense for an event, how to structure the campaign, what to target, and the retargeting audience that outperforms everything else.
How to give the people who already bring their friends a reason and a mechanism, what to pay them, and how to stop the whole thing turning into cheap tickets.
The highest-attention window you will ever have, and what to do in it: photos, thank-yous, the next date, the numbers you should write down, and the questions worth asking your audience.
The four questions every event page has to answer in the first two lines, how to write for search without sounding like it, and the details people actually scroll for.
What makes a recurring event recognisable, which parts must stay fixed, how to keep visual identity cheap and consistent, and when a name has become worth protecting.
Nine reasons a good night ends up half full, from a date nobody checked to a price that says the wrong thing, and what to do about each one.
Publishing is free. Your event lands in the city map, the feed, and the weekly city articles the same day, and you get a page you can send to anyone. Free tickets, a door scanner, tracked links, and broadcasts to your followers are all included.
Create an event