Money
Ticket pricing, a real budget you can fill in, bar splits, sponsorship, and every line of revenue that is not a ticket.
Tiers, anchors, door price, and what a number actually signals about your night. How to price against your city rather than against your costs.
Every line an event budget needs, how to find your break-even headcount, and the costs first-time organizers forget until the week of the show.
The four deal shapes venues offer, what each one really costs you, the maths on a bar minimum, and the terms worth negotiating before you sign.
Who actually sponsors small events, what they want in return, how to price a package, and the pitch structure that gets a reply.
What to publish before you sell, how to handle a postponement without losing the room, and why a transfer solves most refund requests better than a refund does.
Bar share, merchandise, cloakroom, memberships, recordings and brand deals. Which extra revenue lines are worth the effort at small scale, and which are not.
Publishing is free. Your event lands in the city map, the feed, and the weekly city articles the same day, and you get a page you can send to anyone. Free tickets, a door scanner, tracked links, and broadcasts to your followers are all included.
Create an event