Your first event
Nobody sells 300 tickets on their first try. These are the guides for the first fifty people, the first budget, and the first time you charge money for a room.
The first fifty tickets come from people who already know you. Here is how to work that list properly, and what to do on the days it stalls.
Eight mistakes that turn a good idea into an empty room: the wrong size venue, announcing too early, no capture, and pricing that punishes the people who trusted you first.
Door splits, free rooms, borrowed sound, and the deals that let you put on a night without money up front. Plus the costs you should never try to skip.
Free RSVPs fill a room and then half of them do not show. Here is how to read your own no-show rate and make the move from free to paid without losing the crowd.
How to divide roles in a collective, the four jobs that always need an owner, and how to agree a money split before there is any money to argue about.
Why the first edition in a new city behaves like a first event again, what actually transfers, how to find a local partner, and the numbers to check before you commit to a room.
Publishing is free. Your event lands in the city map, the feed, and the weekly city articles the same day, and you get a page you can send to anyone. Free tickets, a door scanner, tracked links, and broadcasts to your followers are all included.
Create an event